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Chem Fluid Colombia

Increased demand in the home care and workspace industry

The pandemic brought a number of consequences, due to the need to improve cleaning and disinfection in the home, which was reflected in an 11% increase in spending on household cleaning products. It should not be forgotten that disinfection and cleaning have transcended the labor issue, from shared spaces within the home intended for online work, to shared office spaces; All these new environments that now receive a new look due to the need to have clean and safe spaces for all, have been transformed in this time into growth opportunities for the sector.

These changes were evident due to the fact that, during the pandemic, people and companies realized the importance of carrying out a good process of cleaning and disinfecting spaces, increasing the number of extra products added to the rooms by 7%. purchases, keeping in mind that it is necessary to have good quality products and that saving on this aspect is not ideal.

The quality within this industry translates into the use of quality chemical bases, the sector faces better educated consumers regarding the components of the products, the client looks for products that have disinfectant properties.

Although over time, society has learned about self-care and responsibility towards the environment that surrounds it, the trend of using all these products is still on the way to continue growing, the importance of disinfection and home care continues to be a topic relevant, so that within the industry there is still a profit threshold for the creation and development of products for disinfection and germ removal.

In short, there are clear opportunities within a growing industry that is looking positive over time; there is the existence of a better educated consumer who cares about the components of the cleaning products he consumes, giving greater importance to products that contain disinfectant properties.