The impact of these measures has affected the industry to the point that both sales and production of these products have decreased by half; In addition to the economic consequences that it must bring to the industry as such, the collateral damage that these decreases bring must be taken into account, since there are effects that range from producers of raw materials to commercial points of sale. 

Despite how complicated the economic situation in the sector may seem, the only solution is to reinvent itself and explore products that today seem essential, such as disinfectants and cleaning and disinfection derivatives. 

Quality is another important factor for the continuous development and production of beauty products, at this point the importance of having quality supplies that meet and exceed the expectations of today's customers is emphasized, customers who in one way or another they are better informed about the components and effects of the raw materials used to make the products on their health. 

But not everything is limited to this small set of variables, some sectors have detected a solution for those who think that due to the use of the face mask there is little or no need to use makeup or skin care products, many companies have focused strategies on the development and promotion of products for one of the only parts of the face that is not covered: the eyes. 

Each company can dedicate itself to developing products that are successful within the industry, but the consumer's final decision will be biased by their impression of product quality, price and brand trajectory, for this reason, it is vitally important not to ignore the consumer, you have to understand and listen to their expectations, in order to use these intentions in favor of the brand and the products.